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Among the various elements, the brand name, belongs to which of the following?
Core product
Actual product
Augmented product
Specialty product
Which one of the following BEST describes the human need?
Food
French-fries
Burger
Pizza
Which of the following is Not a component of a marketing plan?
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
Which of the following is NOT a force in the macro environment?
Cultural
Political
Economic
Supplier
Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer's complaint?
Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis
Aggressive selling is a characteristic of which of the following concept of marketing?
Production concept
Marketing concept
Selling concept
Product concept
In the _____, the firm faces a trade-off between high market share and high current profit.
Introduction stage
Growth stage
Maturity stage
Decline stage
Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?
Marketing mix
Promotion mix
Offering mix
Product mix
Which of the following is NOT a purpose of a marketing plan?
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control
Tight cost control is associated with which of the following strategy?
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Which of the following is NOT an external source of idea generation?
Top management
Competitors
Suppliers
Customers
Which of the following is NOT a type of vertical integration?
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
Which of the following represent the companies which prefer to follow rather than challenge?
Market challenger
Market follower
Market nicher
Market leader
Financial summary of a marketing plan includes all EXCEPT:
Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions
Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features?
Product
Price
Promotion
Place
All of the following are the examples of unsought goods EXCEPT:
Course books
Encyclopedia
Funeral plots
Insurance policy
Identify which of the following is an aggressive strategy.
Intensification
Diversification
Harvesting
Vertical integration
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Material and parts
Consumer products
Industrial products
Capital items
Buying and selling of mass consumer goods and services comes under which of the following markets?
Business markets
Global markets
Consumer markets
Government markets
Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?
Distribution
Promotion
Pricing
Product
Which of the following is NOT a part of financial summary?
Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis
Identify which of the following is an aggressive strategy.
Intensification
Diversification
Harvesting
Vertical integration
Which of the following is the period when sales fall off and profits drop?
Introduction
Growth
Maturity
Decline
Among the various elements, the brand name, belongs to which of the following?
Core product
Actual product
Augmented product
Specialty product
All of the following are the examples of unsought goods EXCEPT:
Course books
Encyclopedia
Funeral plots
Insurance policy
Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer's complaint?
Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis
A product is showing rapidly rising sales and profits are also high. Identify the product is at:
Introduction stage
Growth stage
Maturity stage
Decline stage
Which of the following is usually the target of a market challenger?
Market nicher
Market leader
Market follower
Market segment
Which of the following is NOT a type of vertical integration?
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
