Dear Students
This is to inform that Graded Discussion Board has opened on 23 October, 2012 for discussion and last date of discussion is 24 October, 2012. (48 Hours)
Discussion Question: Marks 10
Topic to be tested: SWOT Analysis Learning objectives: Students will be able to learn how to conduct SWOT analysis Discussion Question:
Scenario
SKI Ltd runs an assembly plant for laptop computers. Managers of the company hold a meeting after six months to review current position of the business and the long term plans. Extracts from the most recent meeting are as follow:
Marketing manager said that sales of our latest OLED screen models have exceeded expectations and the shift toward laptop with OLED display from TFT screen models is expected to continue. The company also has a chance to expand his business by entering into African market, as the trade barriers has been removed by African countries and its market has high growth potential for the company. Operations manager revealed; the automation of the screen assembly section is in progress. Last month, we turned down a big order due to little factory capacity and shortage of skilled labor. I do propose to extend the factory space and to train more new workers. Finance manager conferred that our profits are steadily increasing, but due to expenditures on automated machines and on research & development activities, we are facing shortage of cash flow. We need to borrow funds but we would be in trouble as interest rate has increased. At the same time, we must constantly be aware of exchange rate fluctuations as recent depression helped us to be more competitive in local market.
Requirement:
You are required to conduct SWOT analysis for SKI ltd by identifying its one strength, one weakness, one opportunity and one threat, only in bulleted form.
Note: Complete your comment within 100 words
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Important Instructions:
1. Your discussion must be based on logical facts. 2. The discussion board will remain open for 2 working days/ 48 hours. 3. Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course. 4. Obnoxious or ignoble answer should be strictly avoided. 5. Questions / queries related to the content of the discussion board, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of discussion board is over. |
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