Research Methods (STA630)
Assignment No. 2
Marks: 20
No.7
"No. 7" is a Pakistani denim manufacturer company dealing in colored fabric. For last
three years, sales of "No. 7" have been declining significantly. The reason, shown by
sales data, was its color scheme. Two types of color schemes were being used. In first
type, light colors were contrasted with dark ones; while in other, block dark colors were
used. It was found that the sale of dark block colors was declining hence affecting the
overall sales; however the combination of dark and light was in demand.
There are a number of factors which can affect the customers' color choices. In order to
further explore the issue and to make the appropriate strategy, a team of researchers was
assigned the task to identify the factors affecting the color choice.
You, as a part of research team, are required to:
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Identify the broad problem area (4 marks)•
Identify the problem (4 marks)•
Write Problem statement (4 marks)•
Identify the possible factors affecting the color choice (at least 3) (4 marks)•
Formulate the hypotheses on the basis of identified factors (4 marks)Deadline:
•
Make sure that you upload the solution file before May 31, 2011. No assignmentwill be accepted through e-mail after the due date.
Formatting guidelines:
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Use the font style "Times New Roman" and font size "12".•
It is advised to prepare your document in MS-Word 2003 format (doc).•
Use black font color only.Solution guidelines:
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Use APA style for referencing and citation. For guidance search "APA referencestyle" in Google and read various website containing information for better
understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
•
For acquiring the relevant knowledge do not rely only on handouts but watch thevideo lectures and use other reference books also.
Rules for Marking
Please note that your assignment will be graded Zero (0) if:
•
It has been submitted after due date•
The file you uploaded does not open or is corrupt•
It is in any format other than .doc (MS. Word)•
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