Sunday 23 October 2011

Re: vu experts - mkt630

plz send current gdb solution






Semester "Fall 2011"

MKT630

 

Graded Discussion Board

Discussion Objective

To understand distinct marketing approaches which are used for the same product in its different stages of product life cycle and to realize the difference in these approaches.

 

Point of discussion

Assume that a group of business editorial writers related to leading newspapers of Pakistan are discussing the current business practices in Pakistan. You are there as a third party observer of this discussion and have to closely observe what they are talking. The description of discussion is as following. 

 

One of them initiated the discussion by saying that in the recent past it has been observed in the IT equipments market of Pakistan that used IT equipments are being imported and traded in local market at a massive level. The major IT equipments being traded are personal computers (both the desktop systems and laptops), printers, monitors, key boards and mouse pointers.

 

Then he put forth a question that what can be the possible reason behind importing these used equipments? Are most of these products faulty and out of order and so these are firstly repaired and then sold in Pakistan or there is any other reason. Another question was raised that if these products are still usable then why the foreign countries sell these to Pakistan? One editor came up with the point that might be these products are exported to Pakistanbecause these products were at the last stage of their product lives and were declared outdated in the foreign countries.

 

You have now been welcomed by them to bring your own flavor in discussion and to bring the discussion to a conclusive level as they are not clear about the whole happening.

 

 Discussion Agenda

You have to give your opinion by responding to the questions raised and opinions given by them.

 

Discussion rules

Your opinion should not go beyond the views mentioned in POD. Any point other than the ones mentioned in POD will not be graded.

 

 

*POD(Point of discussion)

 

Note: No extra or bonus/grace period is available for attempting GBD.

 

Instructions:

 

Read the following instructions before giving your comments on GDB:

 

  1. The GDB will remain open as per the scheduled dates mentioned in announcement.
  2. Your answer should be relevant to the topic i.e. clear and concise.
  3. Do not copy or exchange your answer with other students.  Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
  4. Books, websites and other reading material may be consulted before posting your comments but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0).
  5. Obnoxious or ignoble answer should be strictly avoided.

On Sat, Oct 15, 2011 at 10:42 AM, mc090410217 Asmatullah <mc090410217@vu.edu.pk> wrote:
plz send me the past papers of this subject. thnxxxxxxxx

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ZEESHAN AFZAL

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