MGT301 Quiz
Dated 04-011-2011 Time 9.00 Pm
Solved By Ayesha & Rabia
Question # 1 of 10 ( Start time: 09:02:01 PM ) Total Marks: 1
How many forces are in a Porter's model of competition?
Select correct option:
Three
Four
Five
Six
Question # 2 of 10 ( Start time: 09:03:04 PM ) Total Marks: 1
Which one of the following SBUs is low-growth, high share businesses which generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.
Select correct option:
Stars
Cash cows
Question marks
Stars and cash cows
Question # 3 of 10 ( Start time: 09:04:14 PM ) Total Marks: 1
There are three decision involved in designing a sample. Which of the following is NOT a part of sample designing?
Select correct option:
Sampling unit
Sampling size
Sampling procedure
Sampling cost
Question # 4 of 10 ( Start time: 09:05:35 PM ) Total Marks: 1
Which one of the following steps comes after identifying and defining problem in marketing research?
Select correct option:
Interpretation
Implementation
Developing the research plan
Observation
Question # 5 of 10 ( Start time: 09:06:35 PM ) Total Marks: 1
Which of the following is a physical, concrete product that you can touch?
Select correct option:
A service
A good
An idea
A philosophy
Question # 6 of 10 ( Start time: 09:07:28 PM ) Total Marks: 1
The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities?
Select correct option:
Evaluates performance
Measures performance
Sets specific goals
Takes corrective action
Question # 7 of 10 ( Start time: 09:08:43 PM ) Total Marks: 1
In the Boston Consulting Group approach, which one of the following is a measure of company strength in the market?
Select correct option:
Relative market share
BCG matrix
Business portfolio
Market growth rate
Question # 8 of 10 ( Start time: 09:09:33 PM ) Total Marks: 1
The basic goals of the CRM is:
Select correct option:
Market share
Profitability
Customer lifetime value
Market share maintenance
Question # 9 of 10 ( Start time: 09:10:13 PM ) Total Marks: 1
Which part of BCG matrix shows low-share business units in high-growth markets and requires a lot of cash to hold their share.
Select correct option:
Stars
Dogs
Question marks
Cash cows
Question # 10 of 10 ( Start time: 09:11:38 PM ) Total Marks: 1
Company can connect with its supplier/dealers through which of the following?
Select correct option:
Internet
Extranet
Internet & Extranet
None of the given options
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