--MGT301 Quiz
Dated 04-011-2011 Time 9.00 Pm
Solved By Ayesha & Rabia
Question # 1 of 10 ( Start time: 09:02:01 PM ) Total Marks: 1
How many forces are in a Porter's model of competition?
Select correct option:
Three
Four
Five
Six
Question # 2 of 10 ( Start time: 09:03:04 PM ) Total Marks: 1
Which one of the following SBUs is low-growth, high share businesses which generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.
Select correct option:
Stars
Cash cows
Question marks
Stars and cash cows
Question # 3 of 10 ( Start time: 09:04:14 PM ) Total Marks: 1
There are three decision involved in designing a sample. Which of the following is NOT a part of sample designing?
Select correct option:
Sampling unit
Sampling size
Sampling procedure
Sampling cost
Question # 4 of 10 ( Start time: 09:05:35 PM ) Total Marks: 1
Which one of the following steps comes after identifying and defining problem in marketing research?
Select correct option:
Interpretation
Implementation
Developing the research plan
Observation
Question # 5 of 10 ( Start time: 09:06:35 PM ) Total Marks: 1
Which of the following is a physical, concrete product that you can touch?
Select correct option:
A service
A good
An idea
A philosophy
Question # 6 of 10 ( Start time: 09:07:28 PM ) Total Marks: 1
The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities?
Select correct option:
Evaluates performance
Measures performance
Sets specific goals
Takes corrective action
Question # 7 of 10 ( Start time: 09:08:43 PM ) Total Marks: 1
In the Boston Consulting Group approach, which one of the following is a measure of company strength in the market?
Select correct option:
Relative market share
BCG matrix
Business portfolio
Market growth rate
Question # 8 of 10 ( Start time: 09:09:33 PM ) Total Marks: 1
The basic goals of the CRM is:
Select correct option:
Market share
Profitability
Customer lifetime value
Market share maintenance
Question # 9 of 10 ( Start time: 09:10:13 PM ) Total Marks: 1
Which part of BCG matrix shows low-share business units in high-growth markets and requires a lot of cash to hold their share.
Select correct option:
Stars
Dogs
Question marks
Cash cowsQuestion # 10 of 10 ( Start time: 09:11:38 PM ) Total Marks: 1
Company can connect with its supplier/dealers through which of the following?
Select correct option:
Internet
Extranet
Internet & Extranet
None of the given optionsMuhammad NaveedMBA 4semesterif you are right then no need to angry& if you are wrong then you have no right to get angry!patience with family is lovepatience with others is respectpatience with self is confidenceNever think hard about past. it brings tears,Don,t think about future, it brings fears.live this moment with a smile , it brings cheers
Every problem comes to make us or break us
Choice is ours, to become victim or victorious...
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