Dear Fellows,
Please share your idea solution for this GDB.
Armghan owns a national chain of two star hotels "The Pakistani Tradition" having outlets in all capital cities of Pakistan catering to the needs of middle income domestic and business customers. The hotels chain is not performing well except in Quetta. Nafees is the major shareholder and CEO of "Rawayyat Air Lines". The Air line is using no-frill strategy and offers air travel within Pakistan in all those cities having Air Port facility. Nafees is enjoying good business response for all routes and earning good profit.
Discussion question:
Do you think is there any feasibility of co-branding between "The Pakistan Tradition" & "Rawayyat Air Lines"? Also discuss who will gain the most from c-branding strategy and why?
Hameed Ullah Khan
MBA Marketing
4th Semester
Islamabad Campus
On Sat, Jun 18, 2011 at 4:09 AM, mc090400400 Hamad Mahmood <mc090400400@vu.edu.pk> wrote:
plz snd me the past papers of 4th semester
and also mkt624 and 630 past solved papers and solved mega fils
thanks
On 6/14/11, cooolstar <cooolstar@gmail.com> wrote:
> i am pasting here.
>
>
> *Solution:*
>
>
>
> *Joint venture*
>
> When two or more firms agree to work together and create a jointly owned but
> separate firm to promote their mutual interests
>
> International franchising commonly involves "Master Franchising" and
> joint-ventures In a joint venture, two or more "parent" companies agree to
> share capital, technology, human resources, risks and rewards in a formation
> of a new entity under shared control.
>
>
>
> *Cross border Joint venture failure:*
>
> Factors of joint venture failure (write only 4 factors)
>
>
>
> - Strategic Vision: The partners must have strategic visions which can
> support for joint ventures
> - Lack ness in Top Management commitment
> - One of the partners is not participating actively i.e. the one partner
> who takes primary responsibility is not working
> - Wrong negotiations
> - Failure of Delegated arrangement – One of the partners fails in
> delegation of management to the joint venture's executives
> - Lack of organizational support
> - Lack of capabilities of the local partner
> - Lack of support by Staff of local partner
> - Cultural differences
>
>
>
> --
> *:)*
> *with best regards,*
> **
> *fawad*
> (cooolstar)
> MBA - *Marketing* - *4th* semester- Lahore
>
>
> .
>
> --
> Please visit http://www.weblyceum.com and get registered for Past Papers,
> Quiz, Assignments, GDBs and much more...
>
> To post to this group, send email to vu-experts@googlegroups.com
>
> Do write to bilal.zaheem@gmail.com for Help, suggestion and Complaint.
>
--
Please visit http://www.weblyceum.com and get registered for Past Papers, Quiz, Assignments, GDBs and much more...
To post to this group, send email to vu-experts@googlegroups.com
Do write to bilal.zaheem@gmail.com for Help, suggestion and Complaint.
Please visit http://www.weblyceum.com and get registered for Past Papers, Quiz, Assignments, GDBs and much more...
To post to this group, send email to vu-experts@googlegroups.com
Do write to bilal.zaheem@gmail.com for Help, suggestion and Complaint.
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